So I am currently getting a 15% open rate on my daily technology tips. Two weeks ago it was at about 35%. I am wondering if there is something wrong with the MailChimp system and not being able to see the openings or if I am just not reaching people. 113 people on the list consisting of teachers and staff in our building.
So I produce a daily technology tip. You can see them in this blog. Websites of interest. Helpful guides along the way. Answer questions. Why only a 15% open rate?
What am I doing wrong? What can I do differently to engage the audience? What do people want? What do they need? How can I better help in the learning process?